Facebook is where people go to to connect with friends and family online. Most realtors want to connect with friends and family of clients. It provides trust and word of mouth marketing.
How can you, as a good real estate agent, tap into this market? How can you get your name and listings marketed to your local clients using the largest social networking site?
Here’s a few simple tips.
Set up a Facebook Page. Don’t use your personal Facebook account for your real estate services. Why? It lacks professionalism, and you miss out on a lot of essential business features (such as the ability to run Facebook contests, and check your Facebook Insights). It’s really easy to make a Facebook Page, and it’s worth the effort.
Once you have a Page, use it to engage your clients:
1. Post about Your Neighbourhood. Show off your listings’ neighbourhood. This both markets your area to prospective residents, and it also shows your passion and knowledge of where you are selling homes. For example, If there is a new community centre being built, post about it, and express the merits and how it will make the lifestyle better for new (and existing) residents.
2. Use Images when you Update. Images on Facebookare the most engaging types of content. The more Likes, shares and comments your posts get, the more they will be viewed in News Feeds by the friends of your Facebook Fans (people who Like your Page).
3. Post about Events in Your Neighbourhood. Show how wonderful your city culture is. Post about local events in your town. If you’re going to a neighbourly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
4. Show you Care About Your Clients. You do this in person, so show you care about your clients on your Facebook Page too.
5. Engage with Contests. Contests and Sweepstakes provide an amazing way to create more engagement on your Page, and have fun with your Fans
6. Post Your Listings. Yes, use Facebook to post your listings, too. The golden rule in social media is 80/20. That is - post 80% of your content about lifestyles, customer interests, and other updates; post 20% of your content about you and your product. This keeps your social media social, and engaging.
we are real estate apps development company in India which provides professional apps for agents, brokers, and the rest of the real estate.
How can you, as a good real estate agent, tap into this market? How can you get your name and listings marketed to your local clients using the largest social networking site?
Here’s a few simple tips.
Set up a Facebook Page. Don’t use your personal Facebook account for your real estate services. Why? It lacks professionalism, and you miss out on a lot of essential business features (such as the ability to run Facebook contests, and check your Facebook Insights). It’s really easy to make a Facebook Page, and it’s worth the effort.
Once you have a Page, use it to engage your clients:
1. Post about Your Neighbourhood. Show off your listings’ neighbourhood. This both markets your area to prospective residents, and it also shows your passion and knowledge of where you are selling homes. For example, If there is a new community centre being built, post about it, and express the merits and how it will make the lifestyle better for new (and existing) residents.
2. Use Images when you Update. Images on Facebookare the most engaging types of content. The more Likes, shares and comments your posts get, the more they will be viewed in News Feeds by the friends of your Facebook Fans (people who Like your Page).
3. Post about Events in Your Neighbourhood. Show how wonderful your city culture is. Post about local events in your town. If you’re going to a neighbourly event, tell your Fans, and invite them to join you. Ask questions, too, to spark engagement.
4. Show you Care About Your Clients. You do this in person, so show you care about your clients on your Facebook Page too.
5. Engage with Contests. Contests and Sweepstakes provide an amazing way to create more engagement on your Page, and have fun with your Fans
6. Post Your Listings. Yes, use Facebook to post your listings, too. The golden rule in social media is 80/20. That is - post 80% of your content about lifestyles, customer interests, and other updates; post 20% of your content about you and your product. This keeps your social media social, and engaging.
we are real estate apps development company in India which provides professional apps for agents, brokers, and the rest of the real estate.
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