Android has nearly 80% global market share according to market research firms like IDC, Gartner and several others. Its journey started with nothing and today, it’s the only dominating OS powering almost all sorts and sizes of smart devices available in the market. It attracted both local and international device manufacturers who soon realized the potential of this OS. Currently, almost all device manufacturers are offering wide ranges of Android smartphones and tablets.
Android OS has charmed mobile app developers too who were ignoring it in the beginning. But now things have changed completely. Mobile app developers are taking it very seriously, especially those who want to venture in the mobile world.
But there is an issue with Android apps. Users want them for free; especially those who are from developing countries. And the truth is that there are more Android device users in developing countries than developed ones.
So for succeeding in the tough world of Android, developers need to offer their apps for free. But is this question “how can I make money from an Android app?” hitting your mind. Of course it is because I am emphasizing too much on offering all your apps for free. Here ahead, I am going to share some points which will help you – the Android developer – understand how you can make money even with a free app.
Put in-app advertising
The simplest way to make money with free apps is you add some advertisements with it. It is a proven way of monetization and not only Android but it applies on others too. There are some good ad networks like InMobi and AdMob which provide app advertisements. Google also offers own ad-serving service. Implementing ads to an app is not difficult operation.
Sponsorship
If you have an app for a special niche of people, you can get it sponsored by partnering with a company /brand. Yes, it’s not easy to get sponsorship in current market conditions but once you succeed to have even a single sponsor who wants your app to get its messages to across audience, you will hardly need to see towards other sources. A decent sponsor will be willing to pay more than the cost of individual advertising slots. All it takes whether your app can really speak what sponsor company wants to hear.
In-app purchases
In-app purchase is another widely adopted way for making money out of free apps. In this model app is available almost for free but to open some special features, a user needs to pay a fee. Many Android developers have adopted this way for their gaming apps.
Upgrades
I remember about an app which I downloaded for free from Google Play. I was excited after using it for some days. I became nearly addicted to it and wanted to use some additional features of it. Guess what happened? They were locked. The app was asking me to buy its premium version to use those features.
I was using the lite version of that Android app which indeed created too much interest in me. After all, I had no choice but to pay $1 to buy the premium version of that app and yes, spending that money didn’t go in vain because my excitement increased four times when I used the paid version.
That’s what you can do with your free app. Consider your free app as an invitation for users to buy its paid version. Try to make this invitation as appealing as possible.
Paid apps do not often get good number of downloads even if they are good by features and functioning. On the contrary, users download any free app they like. With free apps, they lose nothing. If they don’t like it, they uninstall it.
See more : https://goo.gl/j5RHXT
Android OS has charmed mobile app developers too who were ignoring it in the beginning. But now things have changed completely. Mobile app developers are taking it very seriously, especially those who want to venture in the mobile world.
But there is an issue with Android apps. Users want them for free; especially those who are from developing countries. And the truth is that there are more Android device users in developing countries than developed ones.
So for succeeding in the tough world of Android, developers need to offer their apps for free. But is this question “how can I make money from an Android app?” hitting your mind. Of course it is because I am emphasizing too much on offering all your apps for free. Here ahead, I am going to share some points which will help you – the Android developer – understand how you can make money even with a free app.
Put in-app advertising
The simplest way to make money with free apps is you add some advertisements with it. It is a proven way of monetization and not only Android but it applies on others too. There are some good ad networks like InMobi and AdMob which provide app advertisements. Google also offers own ad-serving service. Implementing ads to an app is not difficult operation.
Sponsorship
If you have an app for a special niche of people, you can get it sponsored by partnering with a company /brand. Yes, it’s not easy to get sponsorship in current market conditions but once you succeed to have even a single sponsor who wants your app to get its messages to across audience, you will hardly need to see towards other sources. A decent sponsor will be willing to pay more than the cost of individual advertising slots. All it takes whether your app can really speak what sponsor company wants to hear.
In-app purchases
In-app purchase is another widely adopted way for making money out of free apps. In this model app is available almost for free but to open some special features, a user needs to pay a fee. Many Android developers have adopted this way for their gaming apps.
Upgrades
I remember about an app which I downloaded for free from Google Play. I was excited after using it for some days. I became nearly addicted to it and wanted to use some additional features of it. Guess what happened? They were locked. The app was asking me to buy its premium version to use those features.
I was using the lite version of that Android app which indeed created too much interest in me. After all, I had no choice but to pay $1 to buy the premium version of that app and yes, spending that money didn’t go in vain because my excitement increased four times when I used the paid version.
That’s what you can do with your free app. Consider your free app as an invitation for users to buy its paid version. Try to make this invitation as appealing as possible.
Paid apps do not often get good number of downloads even if they are good by features and functioning. On the contrary, users download any free app they like. With free apps, they lose nothing. If they don’t like it, they uninstall it.
See more : https://goo.gl/j5RHXT
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