Digital India

Digital India is an initiative by Government of India to make sure that all Government work go online which will help citizens to avail benefits and get their work done easily and transparently. It will also help in reducing paper work.

Read more about Digital India -  Digital India program to adopt cloud computing too

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Global companies preparing to become an active player in Digital India Initiative

EMC Corporation, the company offering data storage information security, visualization, analytics and cloud computing including several others products, said Smart City and Digital India Initiatives are likely to bring more business to the company. It earns 30% of its revenue in India from the work with the government and the Smart City and Digital India initiatives will further increase this trend. “India, from a worldwide standpoint, has been our fastest growing market and it will only accelerate,” said Dmitri Chen, head of specialty sales for the Asia-Pacific and Japan region. EMC Corporation is also the company behind providing infrastructure for the Adhaar Card Project. There are tens of such private companies that would be helping the government of India in realizing the goal of digital India initiative.

 In India, the company has a workforce of 5,000 employees and serving to more than a thousand customers, through system integrator companies. In the same episode, ZTEsoft which is the software and IT arm of the Chinese gear maker ZTE Corp recently presented its portfolio for government’s ambitious Digital India program. The company is already coordinating with India’s tier-I telecom operators like Bharti Airtel, Idea Cellular, Reliance and Aircel. These companies have infrastructure and capabilities to offer services to the government and other industries. With several global companies wishing to become part of Digital India program, the central government is also shifting its focus towards OSS (Open Source Software) for e-Governance applications which would provide strategic control, liberal licensing, cost-effectiveness, better security, robustness and compliance to open standards according to an expert of the field. On the other hand, the government has also started to revamp its existing IT infrastructure and departments to fit them in the current scenario of information technology. Postal system, for example, is being revamped on the lines of Digital India initiative.

Source :Rapidsoft Technologies

Top of the ways to market a mobile application

The ASO (App Store Optimization)

App store optimization (ASO) is nothing but optimizing an app. Things are not new in ASO. Here, keywords, title and description play an important role to get the app listed on the search engine. ASO is successful only when you leverage the right tool to receive a top-tier ranking.

You can do following things in App Store Optimization:

Optimizing the keyword tags in the store.
Do not repeatedly use a keyword or key phrase
Figure out the best keyword tags
Analyze the keyword or key-phrase used by competitors
Do not mention the actual name of app in the title
Keep the title relevant by putting with the combination of words defining its purposes for which the app is supposed to be searched.
Write short but sweet description.
It must appeal users to download the app
Try to explain as many features as you can explain in this description
Do not use lengthy sentences as they can distract the users
Integrating the Social Media

With integrating social media, you can receive quick popularity for the app. The social media integration is supposed to have features like inviting people, share what you have achieved on the app, and referring the app to friends. You can add all these stuffs to the app for increasing its visibility.

Keep the Press Kit ready.

It’s good you keep your press kit ready to act. It’s going to help you expedite your marketing efforts.  Once you successfully set these stuffs, you are ready to receive couple of good reviews that will help you in marketing and promotion of the app.

Embrace forums and create discussions

Forums are good place to discuss progress and pitfalls in your application. Mark out the best of the forums to create discussion for the feature, performance and productivity of your mobile application.

Improve App Profiles

The success or failure of apps entirely depends on positive reviews, ratings and the number of downloads. The more the app receives reviews, ratings and download, the more it has chances to survive.

Get the app recommended by influencers

Apart from what you can do on your own, another way is to contact industry thought leaders or those who can influence users and encourage them to buy your digital product or service.

Source :Rapidsoft technologies

Android Application Development Services used by diverse business verticals

Android application development is on a great rise. Almost all businesses have discovered how a dedicated Android application development can expose them to the whole world. From a e-commerce store to restaurant, to educational institution, to entertainment house — all have discovered the advantages of being on Android.

 Android based apps have fascinated us all. Reason is simple. Because there are more than 85% smartphones and about 62% tablets that are running on Android. More the devices are running an OS, more the requirement of apps related to the platform are created.
Source :http://www.rapidsofttechnologies.com/blog/index.php/android-application-development-services-used-diverse-business-verticals-2/

Why you should head towards an Indian mobile developer?

Are you looking for an offshore mobile application development company? Do you need a dedicated mobile developer who can implement your idea at minimal investment? If you are looking for quality software services at economical costs, the best place find them is India.
Indian software development market has emerged as a hub of getting any sort of software solution developed in reasonable investment.  Here are the top reasons to choose an Indian mobile developer over others.

  Indian software development firms are growing in all ways by providing quality and performance oriented services. Pricing structure is quite flexible. Low cost of the development lets businesses implement bigger solutions at minimal investment.
 Indian software development market is one of the five components (Software Products, IT Services, Engineering and R&D, ITES/ BPO, and Hardware) of the country’s IT Industry. A major share of 54.2% is held by IT services. BPO and Engineering services are at 19.5%, software products at 15.3%, and hardware at 11%.
Indian software services are being increasingly demanded by global MNCs looking for boosting sales as well as improving internal efficiency.
Increasing competition, pressure on billing rates of traditional services and increasing commoditization of lower-end services are among the key reasons forcing the Indian software industry to make a fast move up in the software value chain. Indian IT industry is rapidly growing in the global software industry, has turned out to be fifth largest industry in the country. During the years of 2012/13, Indian IT sector generated a revenue of 95 billion U.S.D which was a major increase of 59% from around 60 billion U.S. dollars in 2008/9
 The new government of India is too much emphasizing digitization and mobile is indeed it its core. This has begun a race of offering better quality services, and IT companies are improving their mechanism not only for domestic but also for international clients.

These reasons have made mobile application development a lucrative business for Indian IT companies.

Read more :http://goo.gl/qTBzun 

How to get more lead for Business

Digital marketing is becoming popular  for businesses  because more people are using the internet.It is the process of integrating platforms and customer's experience through a digital channel like social networking sites, instant messaging systems and mobile applications (apps).
We will look at these issues:

Digital marketing and consumer platforms

There are several ways to connect with digital marketing .Out of these mobile application development is major one to connect with digital marketing. Mobile app can help you get and retain customers., and that's a fact. We all know that the first place customers go to search for a product or service is online. If your business is available online, and plus you have an app that users  can download to their devices, your business will make really good impression.

Rapidsoft Technologies is a Global Software Solution firm offering Total Software Solution, Services and Products for Mobile and Web platforms. We, at Rapidsoft Technologies, Discover, Design and Deliver from simple to complex mobile & web solutions for diverse business verticals from across the world. With the extensive competence, we are able to offer our clients with end-to-end business solutions to accelerate their internal & external processes.
Read more http://www.rapidsofttechnologies.com/blog/